In the year of 2003, Vukašin Čupić enteres the company and brings new energy. Thanks to his enthusiasm and strong connections with the world wakeboard scene, Rope Clothing, beside t-shirts and hoodies, starts with the production of wakeboard equipment – rush guards, wakeboards, some liquid that wakeboarders put on thir feet, even winter socks that you can wear during the summer because they don´t stink if you dont wash them. With growth, Rope starts to give back to its roots sponsoring skaters, snowboarders and wakeboarders from Serbia, Croatia, Slovenia and Bulgaria. Today, Rope Snowboard team is the strongest team in ex-Yugoslavia and Rope Wakeboard team is regularly winning medals on world competitions. Beside individual support, Rope is associated with organisation and sponsorship of most competitions in this region. Along manufacturing and sponsoring everything and everybody, year 2008 will be remembered as the year when Rope started distribution in European Union and produced the wakeboard movie with world´s best wakeboarders, directed by Christian Gruner – the IMPACT.